Maintaining a welcoming, appealing storefront is one of the most important things you can do as a business owner. Customers need to feel comfortable walking through the door, and this process starts with your storefront design and upkeep. The right look and feel will attract potential customers and keep people coming back when they are ready to buy again.
What are you doing to boost the appeal of your business? Here are a few common storefront mistakes – and what you can do to fix these potential issues:
Mistake #1: Dirty Entrance
Dirt buildup, cobwebs, and spotty windows are all issues that set the wrong impression when people see your storefront. The exterior of the building can get dirty because of the exposure to various weather elements throughout the year. A little bit of cleaning and maintenance will go a long way to improve the store’s entrance.
Even though these tasks might seem small, they make a big difference in setting the right first impression when people visit your store. Invest in a quality storefront so you can show the quality of your services.
Mistake #2: No Business Information
Is it easy for customers to find your store and know which door they should be entering? Customers might feel uncomfortable coming inside if you don’t have signs and information posted outside the door.
On the exterior of the building, list your business hours, an “open” sign, and even a poster with information about your services. Make sure this information is up-to-date and aesthetically pleasing as well.
Mistake #3: Customer Greetings
Not only do you need to make sure that the entrance is appealing, but you also think about the experience the person will have when they walk through the door. A quick greeting is a great way to help people feel welcome and comfortable. Train your staff members to say hi to every customer who comes inside, and ensure that staff is available to answer questions and offer information when needed.
Remember that the smallest details significantly affect overall customer experience and satisfaction. For example, maintaining a clean, well-kept storefront and having happy and helpful staff members sets the right tone so people feel good and happy about visiting your business.
Need Help Cleaning the Storefront and Windows? Call Us Today!
You already have a long list of responsibilities you are managing to keep the business running. Instead of spending your limited time on storefront upkeep and cleaning the windows, focus your efforts on other tasks and call our team instead.
At Pozitive Enterprises, we offer commercial window cleaning services as well as residential window cleaning. Additionally, we can help with other maintenance projects, such as screen repair, bird barriers around solar panels, and more. If you’d like to learn more, then contact us today to discuss available services: (951) 710-7044.